It evolves to be perfectly honest.
I don't believe Shi or Fosun are our enemy. I do believe that they too want success for our football club both on the field and financially. I have to believe that because I don't see a win for them if that is not what they want.
Naturally, disagreements will happen as to how success might be achieved. They had huge success originally but then sustaining the club in the Prem. has proved far more difficult than they thought it would, I suspect.
Further, the football world is always evolving. We've seen clubs cheat the financial restraints put into place and we've also suffered when being relatively successful because we couldn't continue to fund more players to support more success.
So, I try to understand the difficulty that any owner has of a Premiership football team.
I totally understand the dismay around the new pricing. I think it has been handled poorly but generally speaking you will always upset someone when increasing prices. It's inevitable but the way they have done this has been so so poor. But, here's my caveat, only they know the true financial picture at present and they have shown they are still prepared to invest in the team. Or that is how it appears now. The end of the transfer window will tell the final story.
So what can they do?
Deutsch touched on it with the comment about lying to fans. Under no circumstances can they do that. They built a lot of good faith and trust with the fan base initially and we had some fantastic years. I think they need to go back and study that and see what they did right then as well as communicate with the fans more often.
I think communicating more often and being more transparent is essential in garnering trust.
I'd also like to see more community events and a better PR department that actually gets ahead of the message rather than reacting to it. It's not difficult to be pro-active rather than reactive in this regard. A hands up "this is where we messed up and how we are trying not to repeat those mistakes" goes a long long way. People are generally forgiving when someone accepts responsibility. And that is what Shi needs to do more often and more openly rather than listing reasons or excuses for decisions. People will understand that mistakes are made. We are all human. Acknowledge them and try to do better.
I'll not go further for now but I have a few other things but I'm honestly more interested in your views.