'the new fans from China, from America, from Africa, their appetites are not the same, so you have to find a way, so some players from South Korea, some players from America, and I think they have their local heroes. I think it’s very hard to convince a Chinese fan to support Wolves without any element from Asia, from China, so you need to have some emotional attachment included in the club. So if you consider all of this, you have to have some piece here, some piece there, to build brand awareness' -Jeff Shi
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