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Yeah but having a beer and watching the football is far more deeply ingrained into peoples habits than betting is. Think about everytime we meet up before a match, its always for a pint before and after. if you are watching the WC at home, you will probably have a can or a bottle. Alcohol is pervasive in far more things in life than betting is.
I don't disagree (although I personally don't tend to drink when I'm watching at home) - but that doesn't change my stance on the OTT presence of betting throughout all aspects of the game.