Very easy to do when you are playing in Div 1 or the Championship. Ambition is one thing, we had it once, but then sustaining it with a corrupt league set up is impossible. You only have to look at Newcastle's efforts to break through or what happened to Leicester. Birmingham look like they want to give it a go in the coming season. We shall see, but for them to overtake us, they are going to have to spend the best part of a decade in the Prem. It can be done though, we went past West Brom and several other ex-Prem teams. It's football. It has cycles. No use bleating about it unless, of course, you need something else to moan about on a daily / hourly basis.