Which is exactly where I’m at with my little one. He’s at the age now where I want to take him - probably a year or so older than I was when I got taken to my first match - but it’s just not really practical when you consider the total cost of the day. If the whole experience cost less, we’d have definitely been to a few games together already. Fosun and Jeff Shi have decided they’d rather charge more and have less people there.
It’s not a unique issue to just Wolves. On every school run I see Man City, Liverpool, Man Utd clobber everywhere. We’ll never be able to match those clubs global reach and thinking you can do so by building some sort of esports brand is naive at best. You need our fanbase to pass it down through the generations. That’s how you build a fanbase at a club like Wolves. Jeff Shi thinks he’s too clever for all that though and can find a “smarter way”.