The older badge is a good thing for their fans who seem to like that badge. Otherwise it just seems a fairly generic Albion shirt. Nothing outlandish and nothing to offend their traditionalists.
Badge - the framing is dire and looks cheap and nasty. The deeper red behind the badge is incongruous to the rest of the shirt. End the Adidas piping before the sleeves looks jarring and shit. The pinstripe effect is awful.
The kit's terrible too.
It’s one of the worst strips ever produced.I'm of two minds about it. On the one hand, it is a pretty bold collar. On the other, it's still just black, red, and white, which simply isn't a colorway that you can make properly tacky.
A classic case of going too far without going too far enough.